Today we are going to discuss how Google, Social media, bookmarking websites and videos will help you sell your home and we can just switch seller with buyer for information on choosing a home to purchase. Its a huge market as I explained in last weeks blog about the power house websites, but that's just a piece of the pie you can use to market and search for a home.
Google Number 2 on alexa (alexa is a website ranking system 1 being the best and the more numbers you have the less effective your website is) Facebook is number one and YouTube is number 3. Google has over 100 Billion gigabits of information indexed, that's would equal 5 billion 500gb laptops and they index billions of pages daily that they add to their algorythem. First you need to understand how Google handles its data. It will index a page on content, reviews and plus one for starters (that's the basics)Google will take the address of the listing (which it most likly already has on file because of MAPs) and add the new data to that address which we are going to call the listing from here out. now the listing has been reindexed with Google with for sale. and its updated with this new bit of information which will be mixed with all the other data. Pause here and hold this in your head...
Social media is great way to show off your listing or find one. with Facebook having the number 1 alexa ranking why not add your listing to it? so now you add a link or post about your listing in facebook, Twitter, active Rain etc. Now un pause Google has now received more data from the number one ranked website about your listing...more data adds to the listing and it becomes more relevant because its current and backs up the original data.not to mention that its being supplied by the number one website in the world.
Bookmarking websites are share websites where people browse under certain categories to find information that is specific to the stream they are following. That's allot to understand but its like being in a library...you just need to find the section your interested in and its streaming media always changing and updating. Now we are going to take that listing and add it to Digg, Reddit and there are hundreds more, after we post it like it and comment about it...now lets see if someone else will like it and post about it. un pause again Google has just received data about your listing again, added it to the info it has and ranks it.
More people will search YouTube because they don't like to read... that's right its easier to watch a video about how to do something than to read about it...so why not make a simple video, maybe a slideshow with information tagged properly and posted...guess what un pause again...Google does its trick and bam there is even more information in the file.
Now one you search your address in Google you will get new up to date information about it. Google will post the listings and links so instead of having one piece of data to show you it will show links to all the data that has recently been posted. The advantage of this is if there was something that maybe you did not want people to know about associated with the address, well it might get bumped to the next page and we know no one goes past the first page of Google.
Written by Jori Husar web everything and marketing at JK Realty LLC.
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